Luxury fashion brand Alexander McQueen release their new collection shot in the heart of East Sussex.

Made during lockdown (of course!), the new Alexander McQueen pre Spring/Summer collection was created predominantly out of stock fabric, which was then over-printed, over-dyed and renewed entirely for a season that aligns with the phrase ‘out with the old, in with the new’.

The result was photographed in Newhaven, East Sussex. Set on the beach beside the chalky white cliffs.

Check out some of the final shots below.