Burberry X Chen Kun

We worked with Producer Jimmy Jiang in September this year, assisting him with his latest project – a fashion editorial for GQ China, with a collaboration between Burberry and Chinese actor Chen Kun, Burberry’s new Ambassador. Two of the locations they decided upon were Seven Sisters Country Park and a section of Birling Gap.

The aim was to capture Chen in the winds of the UK. Set against the backdrop of Seven Sisters and open fields, he explores the contours of his memories. With elements like cliffs, sea, and wild landscapes, the wind guides his emotions, shadowing his movements. Jimmy wanted to capture atmospheric, contemplative scenes that focused on the emotions and subtle movements of Chen against natural landscapes.

Well, I think the aims were achieved – check out these photos!