Hypebeast x Barbour Heritage+
Heritage, Legacy and Craft: The Three Teachings of Parenthood
Bafic and KwolleM talk fatherhood and creativity exclusively with Hypebeast and Barbour.
Presented by Barbour
We worked with Hypebeast who decided upon Ashdown Forest as the location for this fashion shoot as they felt the beautiful scenery aligned perfectly with the brand. They shot in various locations in the forest, and as you can see from the photos, it was a great success!
Heritage, legacy and craft form the foundation of Barbour’s ethos. Throughout its 130-year history, the British label has evolved from its staple outerwear garments to transcending cultural realms and single-discipline uses, offering a range of durable lifestyle pieces.
Continuing to navigate the ever-changing fashion landscape to create timeless, functional pieces built to last, the label is embraced by heritage enthusiasts and contemporary style adopters alike. By delving into its own decorated heritage, Barbour uncovers a range of unique craftsmanship techniques and fabrications that lent to the allure of its garments.
Innovating whilst honoring legacy is the key to Barbour’s latest, aptly named, Heritage+ collection. From the rich stories the archives hold to the forgotten craft immortalized through sketches, the range blends these masterful techniques to create unique pieces for the modern wearer.
It is Barbour’s aforementioned characteristics that closely correlate to the values of parenthood. Whether it’s wanting to provide a better life for their offspring, teach life experiences, or continue a legacy – achieving the perfect balance is what most parents strive for.
Celebrating the latest collection, Hypebeast taps fathers, producer KwolleM and photographer/director Bafic, to discuss the three disciplines and how they channel that into new-found parenthood while passing the torch to the next generation.
Read more here https://hypebeast.com/2024/9/barbour-bafic-kwollem-heritage-collection-campaign-video