Inch’s Local Gems

HEINEKEN UK’s apple cider brand, Inch’s, in collaboration with the food and drink social media platform Twisted by Jungle Creations, has officially introduced Local Gems, an exciting new campaign. This initiative showcases prominent UK food creators such as Big Has, Alfie Cooks, and Hey Renu, along with chefs from the Twisted Kitchen, who will prepare delectable fusion dishes utilizing locally sourced ingredients from various regions of the UK. Each recipe prominently features Inch’s cider as the main ingredient. Central to this partnership is a shared commitment to sustainability, support for local businesses, and the fundamental message that local flavors are superior.

Well, as part of the series the team headed to Brighton where one of the talent were making cocktails at a private location and they wanted to get some shots of the sunny city!

Rachel Holms, brand director cider at HEINEKEN UK, added: “We’re thrilled to be partnering with Twisted by Jungle to celebrate the importance of sourcing local ingredients (like the apples we use to make Inch’s) and, of course, the delicious taste of our Inch’s apple cider! A refreshing cider and a beautiful plate of food can really connect people to one another. We can’t wait for the Local Gems campaign to help people do just that, with incredible recipes using the super-star ingredient of Inch’s apple cider.”