Malibu x Tom Daley

Malibu has launched a new responsible drinking initiative, Don’t Drink and Dive, which aims to help tackle issues surrounding the role alcohol plays in drowning incidents across the UK. To launch the campaign, Pangolin PR worked with five-time Olympian, Tom Daley. They got in touch with us with their brief to create a stone sculpture of the phrase ‘1 in 4’ to raise awareness of the fact that 1 in 4 drowning incidents across the UK are related to alcohol consumption. They chose Brighton beach as the location to set up this stone sculpture and photograph the Olympic star in front it – with Brighton Palace Pier as the backdrop.