Ordnance Survey – Trig Point Challenge
Walker Agency were working on Ordnance Survey‘s campaign – Trig Point Challenge – filmed around trig pillars across the UK. The concept is to get people to go outside more, and also to tell more people about trig pillars, as most people don’t know what they are. TikTok’s Max Khadar hides at a trig pillar each week, livestreaming from the location and giving clues for people to guess where he is and come and find him in order to win £1,000.
Well, week one’s trig pillar was our very own Hollingbury Hill over in Brighton! Mark from West Sussex was the first to find Max on 3rd August – in just 2 minutes!!