Commercially branded project for popular fitness app ‘Zombies, Run!’ the project is a piece of fitness content following three runners as they workout using the app’s augmented reality audio feature. The three runners start by plugging in their earphones and then the adventure begins, as they run the narrative of adventure and challenge surrounds them, keeping them to pace and adding excitement to their workout. 

We worked closely with Brighton & Hove City Council to ensure the necessary permits were in place for 20ten to carry out filming along Brighton seafront.

Take a look at the live action trailer here.