This Morning

We worked with ITV to facilitate filming in Shoreham-by-Sea this week for a segment on Monday’s show.

Recently, Adur was voted the unhappiest place in Britain. So on Blue Monday (15/01/2024), the unhappiest day of the year, Sam Thompson – with the help of the people of Shoreham by Sea and Sussex – was going to prove that wrong. Sam kicked off his HUGFEST to set a new Guinness World Record! 

ITV wanted the people of Adur to show Sam the love. This is a fun tongue in cheek feature but ITV were taking their world record attempt very seriously – it was adjudicated live by the Guinness Book of World Records. Sam needed to hug 88 people in 60 seconds to break the current record. Did he manage it? Well, we’re not going to ruin the surprise – take a look at the video below to find out for yourselves!