What About You?
Kent-based production company Substantial Films got in touch with us back in April as they were working on a corporate film for their client, award-winning private home care provider Home Instead. Home Instead had commissioned research into carers in the UK to form the basis of a new campaign called What About You? 2 short films were produced for the campaign which looked at the lives and lifestyles of carers in the UK and the impact of caring on their lives based on the findings of the research.
The videos are hard-hitting and highlight the struggles many unpaid carers deal with as they juggle busy lives and their caring role. The balance is a very difficult reality for many, and the films are described as ‘an unapologetically raw exploration of what day to day life is like for millions of multi-generational carers across the UK’.
The film features local actress Emily Swain. We sourced 4 locations for the films, including a private residence, and a modern office space. Take a look at one of the powerful films below.